Amul, the brand that loves to dish out witty takes on current events, has done it again! This time, they’ve paid a buttery tribute to actor Jaideep Ahlawat for his stellar role as Hathi Ram Chaudhary in Paatal Lok Season 2. And let’s just say, the actor is feeling all warm and fuzzy—or as he puts it, like melted butter!
The Creative Tribute
Amul’s artwork shows their iconic little mascot transformed into Hathi Ram Chaudhary, sitting by the roadside, munching on bread and butter. It’s a nod to one of the show’s posters, capturing the gritty cop’s essence but with a dollop of Amul charm.
Jaideep was so touched by the tribute that he shared it on Instagram, joking,
“Itna bhi maska nahi lagana tha, Hathi Ram ko @amul_india, nahi toh aur zyada mota ho jaayega” (Don’t butter up Hathi Ram so much, @amul_india, or he’ll gain more weight!).
He added, “I melted like makhan looking at this! Thank you for the love, this one’s special!”
Fans and Co-Stars Join the Fun
The post quickly went viral, with fans and co-stars chiming in.
- Prime Video India: “The only kind of buttering that can work on Hathi Ram.”
- Amul India: “Haha, Hathi Ram ke liye itna maska toh banta hai! Especially for an outstanding performance.”
- Actress Merenla Imsong: “Mai Hathiram Choudhary ka permanent fan hoon” (I’m a permanent fan of Hathiram Choudhary).
- Tillotama Shome, who’s also earning praise for her role in the series, added, “Too good.”
About Paatal Lok Season 2
Released in January 2025, the second season takes Hathi Ram deeper into the world of crime. This time, he’s investigating a high-profile murder that takes him all the way to the chaotic and politically charged landscapes of Northeast India. The show, directed by Avinash Arun Dhaware and written by Sudip Sharma, has been winning hearts and rave reviews for its gripping storytelling.
With Paatal Lok Season 2 and tributes like this, it’s safe to say that Jaideep Ahlawat has firmly secured his place in the “legend” category. And thanks to Amul, we now know that even Hathi Ram enjoys his buttered bread moments!
