In a major push toward smarter digital governance, MyGov, under the Ministry of Electronics and IT, organized a one-day workshop titled “Think Social @ MyGov” on June 12, 2025, at the India Habitat Centre, New Delhi. The event focused on building stronger digital communication across government ministries and using platforms like YouTube, Meta, and LinkedIn to boost citizen participation.
The goal was to align with the Prime Minister’s vision of Janbhagidari (public participation) by enhancing how government departments engage with people online through creative, transparent, and data-driven content.
Key Speakers & Highlights
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Shri Nand Kumarum, CEO of MyGov and NeGD, spoke about MyGov’s digital journey and its role in making governance more citizen-centric.
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Shri Shobhendra Bahadur, Director at MyGov, shared a recap of MyGov’s 11-year journey and its growing impact on national campaigns.
Workshop Themes:
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Best practices for digital communication across ministries
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Sessions by experts from YouTube and Meta on:
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Platform strategy
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Content creation
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Audience behavior
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Analytics tools like Google Trends, Meta AI, and WhatsApp API
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Campaign Case Studies Shared:
🔹 Pariksha Pe Charcha 2025
More than 3 crore students tuned in, making exams less stressful and governance more relatable.
🔹 National Creators Awards
From 1.5 lakh+ nominations to a grand celebration with 6,000+ attendees—India’s digital stars got their moment of glory.
🔹 Chandrayaan 3 Maha Quiz
Top 100 quiz champions got a once-in-a-lifetime chance to witness India’s space magic—live at Sriharikota.
🔹 Campus Ambassador Programme
Turning classrooms into change rooms—students stepped up as youth leaders of digital governance.
🔹 MyGov WhatsApp Services (COVID-19)
From vaccine certificates to verified info—Govt updates reached your phone, just like a friend’s message.
🔹 Operation Sindoor
India’s real-time response squad—busting fake news, ensuring facts fly faster than rumors.
🔹 MyGov Stream
An all-new OTT platform for citizens, by citizens—bringing governance stories to your screens.
Expert Insights:
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Garima Tiwari – Shared measurable outcomes of MyGov’s key campaigns
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Ashish Khare – Talked about storytelling and content distribution
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Upendra Upadhyay – Discussed using data analytics in digital campaigns
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Renu Singh – Highlighted outreach, partnerships, and case studies
Looking Ahead: A Digital-First Democracy
In an era where reels, bots, and data shape public opinion, this workshop signals a major shift in governance. From WhatsApp-based citizen services to AI-powered feedback loops, India is investing in storytelling that is real-time, relatable, and reliable. MyGov’s strategic push not only amplifies policy but also ensures every citizen becomes a co-creator in India’s digital future. The workshop reinforced MyGov’s commitment to making governance communication more interactive, data-backed, and accessible to citizens, especially the youth. It encouraged the use of digital tools for transparency, policy awareness, and inclusive public outreach.
